The EXA Way is a proven leadership framework that has won over $16B in contracts. With over 35 years’ experience, Alex McPhail shows how your organization can master capture and proposal leadership as a strategic advantage that consistently outperforms your competitors.ORDER YOUR COPY NOW
The EXA Way is about leadership. It is not another proposal development process. Win Big The EXA Way is an essential resource for executives, capture leaders, proposal leaders, and everyone who supports complex proposal development.
When you pre-order, you will receive a link to the introduction to Win Big The EXA Way that lets you decide if this is the right book for you.
Complex pursuits demand extraordinary efforts. Winning RFPs requires more than great proposal management—Winning Big requires inspired enterprise-wide leadership at the executive, capture, and proposal levels. The EXA Way is a process and a philosophy that goes beyond winning individual RFPs. Alex McPhail shows you how to create a strategic advantage that continuously outperforms your competitors and consistently elevates your win probability across the organization.
Alex draws upon nearly four decades’ experience in creating this essential guide to succeeding as a contractor. Win Big The EXA Way weaves together the many disparate threads of a complex pursuit. Alex backs up his approach with real case studies in aerospace, transportation, infrastructure, health, IT, finance, and in all branches of defence. He examines every aspect of RFP pursuits: costing, subcontracting, teaming, offsets, win themes, gates, reviews, and proposal writing. Win Big The EXA Way shows you how to transform a good capture and proposal group into a championship team.
Alex’s deep insights into leadership, process, strategy, and human dynamics illuminates the path that lies between goals and results. Beyond winning RFP pursuits, Win Big The EXA Way also examines the idiosyncrasies inherent in Canadian procurements and how to navigate them.
Win Big the EXA Way covers the following topics in about 400 pages:
Through the development and application of The EXA Way, Alex grew EXA into Canada’s foremost capture and proposal firm. EXA, now with 40 associates, supports more than one-third of Canada’s top 30 defence contractors. Alex’s many procurement blogs and podcasts underscore his deep understanding and leadership role in pursuing complex contracts.
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